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Marketing Instructor Mrs. Jodi Burgess

Instructor: Mrs. Jodi Burgess

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Marketing: A one-credit one-semester course for entry level positions and/or continued education in a variety of careers that require knowledge of communications, economics, and psychology as well as techniques in sales, promotion, and management. Examples include sales, public relations, business management, product design and merchandising, fund-raising, advertising and promotion using all types of media, and international marketing. Marketing uses the cooperative education method offering a combination of classroom instruction and supervised on-the-job training with continuing supervision throughout the school year.

Prerequisite: None | Grades: 10, 11, 12

Advanced Marketing: This is a one-credit, one-semester course designed to give students the opportunity to expand their knowledge of marketing from a management perspective. This course focuses on the areas of ethics, consumer and environmental protection, economics, career development, entrepreneurship, professional sales, marketing-information-management, product planning, pricing, promotion, purchasing, distribution, finance, and the development of a business plan. Classroom instruction will be reinforced through the use of case studies, guest lectures and field trips. While enrolled in the course, the student is an active member of DECA, an association of marketing students. Students may take this course in conjunction with Marketing Cooperative Work Experience (Coop).

Prerequisite: Marketing Class | Grades: 10, 11, 12

Sports and Entertainment Marketing: This is a one-credit, one-semester course designed to help students develop skills in the areas of marketing analysis, event marketing, communication, and human relations, along with a thorough understanding of the sports, entertainment, and recreation industry and career options available. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course are studied.

Prerequisite: None | Grades: 10, 11, 12

Sports and Entertainment Management: This is a one-credit, one-semester course designed for students to continue their study of the sports, entertainment, and recreation industry including the impact of the internet marketing and international marketing in this area. Other topics include market research, market segmentation, and sponsorships as well as planning, implementing, and evaluation SER events. The course will also cover working with agents and personal managers and appraising the role of labor unions in SER. Additional study will be focused on developing a career plan in the field.

Prerequisites: Sports and Entertainment Marketing | Grades: 11, 12

Opportunities in Hospitality and Tourism: This course examines the components of the hospitality and tourism industry, including attractions, lodging, transportation, and food and beverage. Other topics include the history, political, social, and cultural impacts hospitality and tourism have had on local, state, and global environments. Students will develop competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and will be provided with opportunities for hands-on, real-world applications. Applying academic skills from other disciplines (e.g., mathematics, science, English, history/social science) is also a part of this course.

Prerequisite: | Grades: 10, 11, 12

Entrepreneurship Education: This is a one-credit, one-semester course designed for students who wish to concentrate on strategies for career development through ownership/management of their own businesses. Although individual skills are emphasized, the focus of the course is on development of a business plan, including the following: Determination of type of business enterprise, legal considerations, location selection, financing, steps in getting the enterprise started, marketing strategy, and interaction with successful entrepreneurs.

Prerequisite: None Grades: 10, 11, 12

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