Hotel/Motel Marketing: This is a one-credit, one-semester
course. In this specialized course, students with a career interest in the field
of hospitality and recreation develop skills in the areas of hotel front-office
procedures, human relations, food and beverage service, purchasing, tourism,
travel, and sales promotion. In addition, students obtain a thorough
understanding of the hotel-motel industry and the career options available.
Academic skills (mathematics, science, English, and history/social science)
related to the content are a part of this course. Computer/technology
applications supporting this course are studied.
Prerequisite: None Grades: 10, 11, 12
Marketing:
A one-credit one-semester course for
entry level positions and/or continued education in a variety of careers that
require knowledge of communications, economics, and psychology as well as
techniques in sales, promotion, and management. Examples include sales, public relations, business management,
product design and merchandising, fund-raising, advertising and promotion usall
types of media, and international marketing.
Marketing uses the cooperative education method offering a combination of
classroom instruction and supervised on-the-job training with continuing
supervision throughout the school year.
Prerequisite: None Grades: 11 & 12
Sports, Entertainment, and Recreation Marketing :
This is a one-credit, one-semester course designed to help students develop skills in the areas of
marketing analysis, event marketing, communication, and human relations, along
with a thorough understanding of the sports, entertainment, and recreation
industry and career options available. Academic skills (mathematics, science,
English, and history/social science) related to the content are a part of this
course. Computer/technology applications supporting this course are studied.
Prerequisite:
None Grades: 10, 11, 12
Advanced Sports, Entertainment, and Recreation
Marketing:
This is a one-credit, one-semester course designed for
students to continue their study of the sports, entertainment, and recreation
industry including the impact of the internet marketing and international
marketing in this area. Other topics include market research, market
segmentation, and sponsorships as well as planning, implementing, and
evaluation SER events. The course will also cover working with agents and
personal managers and appraising the role of labor unions in SER. Additional
study will be focused on developing a career plan in the field.
Prerequisites: Sports, Entertainment and Recreation Marketing Grades: 11, 12